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1. Defining A Sponsored Listing -
When making a Search query in google and or most other Major Search Engines, Yahoo, Msn, AOL and the like, you will be taken to the search results page as seen below. As you can see there are two listings on the top shaded in blue and on the right there are other listings Labeled "Sponsored Search" and these are what are most often referred to as Pay Per Clicks or PPC Marketing. 2. Defining an Algorithmic Search Result - -Aligned to the left and more towards the middle of the screen you will see what is called the algorithmic Search Listings also referred to as the natural search listings or the Organic Search Results.
How do I determine what type of search listing would best benefit my online business goals ? A Good place to start is budget.
There is three kinds of website marketing that you will soon need to employ after the initial creation of your website.
1.Search Engine Optimization
2.Search Engine Placement
3.Sponsored Search Advertisements
Here Are some Quick Facts to think about
A.Studies show that 70% percent of buyers coming to your site will find you through searching for a keyword or phrase that is relevant to a product or service you offer, they will do this in one of the 6 major search engines or directories.
B.We also know that Apx 80% of online users will not go past page 3 of a search result, if you are not listed for relevant terms on one of the first three listings its a %90 chance your website will never be seen.
C.Did you know that the average consumer has a 45 second attention span ? This means you have only 30-45 seconds to capture the consumer with your call to action and with the product or service they were searching for or they are lost forever.
"Determine rather your Website is search engine friendly"
After taking into consideration your marketing budget & the statistical facts one should begin to consider the website itself because the platform or code the website was originally developed with will be a pivotal factor in helping you to decide if you are should use Algorithmic Search Results to drive traffic to the site or the Sponsored results or even both.
Getting Listed is a must but the approach is everything
Some websites simply can not be listed or indexed past the home page in the engines algorithmic results at all or without workarounds.
This happens because of the way a site was originally developed and some websites simply have no way to communicate the content of each page to the search engines and because of this these sites coincidental can not compete when there are so many websites that were designed to be search engine friendly and compete heavily.
If your site is search engine friendly then it most likely can be optimised to appear in the engines for various lateral & search able competitive terms.
There are several attributes the search engines will look for when deciding were to place a website or its pages within the search engine index, were the engines decide to place you will strongly effect your online sales and exposure to the public.
Search Engine Optimization - has to do with the site itself and its content and code and should be the primary focus during development of your site even though much of the optimization work is done after the site has been completed.
Search Engine Positioning - is different from Search Engine Optimization in that even though it is still dealing with your website and the algorithmic results its purpose is not to achieve rankings for your lateral terms so much as to achieve rankings for your highly competitive terms.
Achieving placement for highly competitive terms comes down to popularity.
With some careful one way text link building campaigns from relevant and reputable Websites, Directories, etc you will begin to boost your sites rankings for specific highly competitive terms when approached correctly and this is called Search Engine Positioning or Search Engine Placement.
On top of everything there is hours of monthly maintenance needed to maintain the desired or achieved positions in the search listings so be prepared to spend some serious time and money.
Remember the Budget?
Everything comes down to cost - but in order for a reputable Search Engine Optimization Firm to complete a legitimate and effective optimization on your site you are looking at spending a base of around $5.000 dollars just to get going plus maintenance and this does not include the actual Positioning of the Highly competitive terms.
If your website or your budget or even both are causing you not to be able to obtain professional search engine optimization & Positioning services then its time to consider a new website or an alternative method of marketing your website.
Don't cut corners - and don't buy any out of the box magical solutions because there is no such thing, remember 90% of all online businesses fail within the first 3 to 6 months I'm sure a large percentage of the time it has mostly to do with the cutting of corners or someone thinking they can cheat the search engine and win.
Payed Placement or Sponsored Advertisement is the only standard alternative solution for those of you who are not able to be listed in the algorithmic results that is if you want results.
Sponsored advertisements also act as an effective add on to an existing Search Engine Optimization Campaign so lets take a look at how to achieve placement in the sponsored advertisement section of the search engine results.
Sponsored Placement - With a Sponsored Placement you are paying for unique visitors to come to your site through a sponsored advertisement, how much you pay is determined by you, the greatest benefit is there is absolutely no wait time to see the adds go live its just a matter of accurate research and setup that will determine immediate placement and profitable results.
Pay Per Click or PPC works like this -
1.Choose Targeted Keywords.
2.Create specific call to action for each targeted keyword
3.Bid for the position we wish a particular keyword to receive and we outbid your competition for that position in the sponsored results.
Cost Per Conversion -
If you have a 30 dollar per month spend with each click bid out for 10 Cents per click your site receives 300 unique visitors per month, if only 4 of those people actually make a purchase and each purchases brings you a profit of $20 dollars you effectively have spent $30 to make a profit of $50.
What you just made could be spent to build a site that can effectively be optimised or even towards the search engine optimization package your not yet able to afford or maybe its just pure profit.
Brand Reinforcement -
If you already have successful natural placement in the search engines natural listings you can use sponsored search placement to create brand recognition and brand reinforcement by appearing in both the sponsored result and the natural listings on the same page of search results.
Overall understand that if your goal is to be a successful online business you can not ignore and or replace one type of search placement for another because they all have their functions and purpose.
To learn more about the benefits or Paid Placement or Natural Positioning and or Search Engine Optimization please call us today
for the best no charge consultation you will ever receive.
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www.businessadvancement.com
800-281-0589
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